Carsten Pedersen
About
I have over 30 years of experience in the global design and furniture industry. For 25 of those years, I worked with the renowned brand BoConcept, where I played a pivotal role in transforming a local Danish company into an internationally recognized design powerhouse. My leadership and strategic insight guided BoConcept's expansion from regional operations to a global retail network, uniting Scandinavian craftsmanship with a consistent and scalable brand identity across continents. My work helped establish one of the most successful international franchise systems in the design furniture market. Over the decades, I've developed deep expertise in franchise development, business transformation, and operational excellence. My leadership philosophy combines creative thinking with disciplined execution, ensuring that every growth strategy is both visionary and measurable. Beyond my years at BoConcept, I've collaborated with and advised several leading lifestyle and design companies worldwide, helping them enter new markets and refine their brand positioning. I continue to focus on innovation, market expansion, and sustainable growth—blending design-driven creativity with data-backed decision-making to shape the future of modern design retail. I have over 30 years of experience in the global design and furniture industry. For 25 of those years, I worked with the renowned brand BoConcept, where I played a pivotal role in transforming a local Danish company into an internationally recognized design powerhouse. My leadership and strategic insight guided BoConcept's expansion from regional operations to a global retail network, uniting Scandinavian craftsmanship with a consistent and scalable brand identity across continents. My work helped establish one of the most successful international franchise systems in the design furniture market. Over the decades, I've developed deep expertise in franchise development, business transformation, and operational excellence. My leadership philosophy combines creative thinking with disciplined execution, ensuring that every growth strategy is both visionary and measurable. Beyond my years at BoConcept, I've collaborated with and advised several leading lifestyle and design companies worldwide, helping them enter new markets and refine their brand positioning. I continue to focus on innovation, market expansion, and sustainable growth—blending design-driven creativity with data-backed decision-making to shape the future of modern design retail.
